“Made in China?” You’re asking the wrong question.

Beyond the Label: What Luxury Should Really Be Asking

A common question today: “What if that luxury bag was made in China?”
Our response: What if it was? Or wasn’t?
That’s not the question that matters.

Because real luxury isn’t defined by where something is made—but how and why.
China, like any country, has world-class ateliers and factories with far lower standards. The same can be said of Europe or the Americas.

At MORELET, we don’t believe in empty labels or inflated stories.
We believe in noble materials—certified crocodile leather, tanned and finished under strict standards.
We believe in slow, careful craftsmanship—human hands where they matter, machines where they help.
We believe in reasonable pricing. Because luxury should be real, not unreachable. Luxury is excellence.

We manufacture where we can guarantee excellence, ethics, and transparency. Today, that means Mexico.
If one day it means somewhere else—we’ll say so.
Clearly. Proudly. Truthfully.

Because to us, luxury isn’t a label.
It’s the story your piece is able to tell.